The RPC-Rede Paranaense of communication promoted a chat among the producers from Paraná who were present at Rio Content Market. In the conversation was made a balance of the event and the effectiveness of the Paraná Original Producers (POP) program. In addition, the conversation offered to discuss business models between local producers and the PRC. “The presence of Paraná has been very well evaluated by national and international players.The challenge now is to continue creating these opportunities for the relationship between the audiovisual industry in Paraná,” said the president of SIAPAR – Union of Audiovisual Industry of Paraná, Rodrigo Martins.